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The Return of the Lager: Why Pilsners Are Back in the Spotlight
For years, lagers got a bad rap in the craft beer world. While IPAs stole the limelight with their tropical hops and brash bitterness, lagers quietly held their ground in fridges and pubs, often dismissed as boring or basic. But now, like flared jeans and vinyl records, lagers — especially crisp, clean pilsners — are having a proper comeback.
So, what’s changed?
For one, palates are evolving. After a decade of hazy hop bombs, pastry stouts, and experimental adjuncts, a lot of beer drinkers are craving balance. Something refreshing. Something you can drink more than one of without getting palate fatigue or a sugar crash. Enter the pilsner.
Pilsners deliver that clean, snappy finish, a subtle bitterness, and just enough malt character to keep things interesting. They’re stripped-back in the best way — nothing to hide behind, which means they need to be brewed well. And that’s part of their charm: when you nail a lager, it really shows.
Breweries are rising to the challenge
Lager isn’t a shortcut style — it’s a commitment. Unlike ales, lagers take longer to ferment and condition. They need time and patience, which is why a lot of breweries avoided them when the craft scene was all about big, bold, fast-turnaround beers.
But now, the tide has turned. Breweries across Europe and beyond are investing in proper lagering tanks and perfecting their bottom-fermented recipes. We’re seeing unfiltered kellerbiers, hoppy Italian-style pilsners, Czech-inspired decoctions — all popping up at taprooms and beer bars. And drinkers are here for it.
It’s not just us flying the lager flag. Across Ireland, more and more independent breweries are turning their attention to crisp, small-batch lagers that showcase skill and subtlety. Whiplash’s Northern Lights Helles, Larkins’ Helles Lager, and Third Barrel’s Helles Fire are all excellent examples of Irish takes on classic European styles. Abroad, the soft, malt-forward Augustiner Helles is considered by many to be the best lager in the world.
Lagers on the rise
In the last two years, lager has been one of the fastest-growing segments in craft. In part, it’s a response to demand for approachable beers with flavour — the kind that appeal to both seasoned beer lovers and those just dipping their toes into craft.
They’re also versatile. A good pilsner pairs beautifully with everything from pizza and seafood to summer BBQs. It’s the beer you bring to the party when you want to please a crowd but still drink something brewed with care and precision.
Loop Head Pilsner Returns
If all this talk has you thirsty, good news — our Loop Head Pilsner will be back in cans on July 2nd. It’s our take on a classic European-style lager: soft bitterness, a clean malt backbone, and just the right amount of snap. Perfect for summer sessions, beach days, or simply appreciating the quiet beauty of a well-made beer.
Less noise. More nuance. Lagers are back — and this time, they’re the main act.
Want to be first to grab a fresh pack? Keep an eye on our shop from July 2nd — they won’t hang around for long.